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The "You Can" advertising campaign receives accolades CARY, NC (July 13, 2007) – SAS, the leader in business intelligence, was recognized with two International Business Awards for the “You Can” advertising campaign. In addition to winning the Best Mixed Media Campaign and Best Magazine Ad Campaign awards, the “You Can” outdoor advertising campaign was also a finalist in the Best Outdoor Ad Campaign category. |
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Drawing inspiration from the animal kingdom, the “You Can” campaign juxtaposed unusual animal facts with products of SAS’ corporate realm. The ads were first presented to the public at the SAS® Global Forum in Orlando in mid-April 2007 and began appearing in publications such as Business Week, Forbes, Computerworld and Information Week in May. The ads have also been used in airport ads in Denver, San Francisco, Atlanta, Dallas, Chicago and Raleigh, NC. |
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The fourth annual International Business Awards, the world’s only international, all-encompassing business awards program received more than 1,000 nominations from over 30 countries. The awards, nicknamed “the Stevies,” were presented to 98 International Stevie Award recipients from 25 countries. SAS was one of nine companies to earn multiple Stevies. The trophies will be formally presented at a dinner ceremony on Monday, September 10 in Munich, Germany, marking the first time the IBA banquet will be held outside the U.S. |
In addition to winning the International Business Awards, SAS participated in the American Business Awards. The “You Can” advertising campaign was named a finalist in the Best Magazine Ad or Campaign, Best Mixed Media Campaign and Best Outdoor Ad or Campaign categories. The campaign won another international award as well, the gold Hermes Creative Award. These awards are presented to creative professionals involved in the concept, writing and design of traditional programs and emerging technologies.
The 2007 International Business Award and American Business Awards winners can be found on the Stevie Awards website. More information on the Hermes Creative Awards can be found at www.hermesawards.com.
About SAS
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know® .
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