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America’s Longest-Running Catalog Retailer Selects Omniture to Provide Insight for Marketing Optimization OREM, Utah – Jan. 30, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Hammacher Schlemmer—America’s longest-running catalog retailer—has selected Omniture, replacing its existing Coremetrics solution, to provide actionable Insight into the company’s online sales and marketing initiatives. |
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Hammacher Schlemmer is the oldest continuously published catalog in the United States, and one of the oldest retailers in America. The company’s catalogs are published monthly. Specializing in unique products across several categories—including electronics, home office, automotive, kitchen, garden, furniture, and more—the company’s Web site serves as an online portal for ecommerce and product information. |
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Hammacher Schlemmer selected Omniture, to provide actionable Insight throughout various departments of the company. Some of Omniture’s key differentiators include its natively integrated Search marketing and Web analytics technology, and industry-specific consulting services and reporting functionality—which provides comprehensive historical analysis of site visitors' behavioral data within targeted subsets of the retail industry. Omniture’s engaged consulting team will enable Hammacher Schlemmer to derive the most value from its investment by understanding customer behavior and using detailed metrics to improve site efficiency and marketing campaign effectiveness. |
“Because our company offers a wide variety of products, it is important that we understand how customers shopping in each category respond to our online campaigns and Web site content if we are to market effectively,” said Fred Berns, general manager at Hammacher Schlemmer. "Omniture will allow us to have real-time Insight into our marketing activities and online customer engagement. We will also be able to gain further understanding through the use of Omniture’s DataWarehouse—using the online interface to create reports and review information from many different directions. This is a feature unique to the Omniture solution.”
“With the Insight provided by Omniture, Hammacher Schlemmer will have a clear view of customers’ shopping habits and how those habits are affected by marketing channels,” said Chris Harrington, president, worldwide sales and client services at Omniture. “This real-time, comprehensive view allows companies to improve customer engagement, increase conversion and optimize their overall marketing spend.”
About Hammacher Schlemmer
Hammacher Schlemmer is America’s longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer’s innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com
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