Marketing Management Analytics (Mma) Calls Sas® "Gold Standard"

MMA standardizes on SAS® to help marketers evaluate and improve campaign success

CARY, NC (June 18, 2007) – Marketing Management Analytics, a leader in marketing mix modeling, has found SAS Analytics to be just the ticket for demonstrating the credibility of its services. The leader in business intelligence, SAS has a reputation for quality and scalability that earns the respect of MMA’s clients. As a result, MMA, which originally served the packaged goods industry, has also become established in financial services, travel and retail. SAS Enterprise BI Server, SAS Forecast Server, and SAS Enterprise Data Integration Server and others stock its SAS software arsenal.

MMA develops cutting-edge methods for measuring the sales impact of advertising and other marketing components. SAS Analytics power the company’s Marketing Mix Analysis and Avista offerings, which blend data sources to offer fact-based analysis that quantify the sales impact of media.

“SAS is the only software company that meets our client needs for enterprise quality,” said Ed See, Co-President and Chief Operating Officer. “The gold standard in analytics, SAS has the reputation that 30 years of successful implementations brings.”

Consolidating massive amounts of sales, financial and media data is just the first step in boosting clients’ budget, planning and management successes. MMA’s clients need predictive analytics to profitably create and manage demand. Now, they can forecast the effects of how and when they advertise with reasonable accuracy. Armed with information about the impact that actions have on their marketplace, marketers and finance staff can better understand the value of expenditures – even predicting ROI. MMA’s clients report good results in sales growth, improved profitability and increased efficiency in marketing investments.