LucidEra Secures $15.6 Million in Series B Funding

Investment Round led by Crosslink Capital Reflects Profound Hunger in the Marketplace
for On-Demand Analytics
San Mateo, Calif. – August 14, 2007 – LucidEra, the first provider of focused analytic solutions
built on a complete on-demand Business Intelligence (BI) platform, today announced that it has
secured $15.6 million in Series B funding. The investment was led by Crosslink Capital, a leading
multi-stage Technology venture capital and growth equity firm with over $1 billion in capital under
management. Benchmark Capital and Matrix Partners, who led the previous Series A funding
round, also participated in this latest investment. The funds will be used to expand sales and
marketing activities, and to add further innovations to LucidEra’s analytic solutions.

Access to timely and accurate analytics has been largely out of reach for high-growth mid-sized
companies because of the tremendous time, expense, and resources involved in acquiring BI
software, not to mention the requirement to have on-site staff with highly specialized skills to
manage these systems.
"For too long only elite companies of the world have been able to take advantage of analytics to
provide powerful visibility into the inner workings of their business,” said Ken Rudin, CEO and cofounder
of LucidEra. “LucidEra was formed to shake up the stagnant business intelligence
industry and traditional approaches to corporate information access and analysis by delivering
focused analytic solutions that are simple to set up, simple to use, and simple to buy.”

“The LucidEra team has a great combination of industry knowledge; they understand the
software-as-a-service (SaaS) movement and have a proven track record in business intelligence,”
said Peter Rip, General Partner at Crosslink Capital. “Early on we knew that LucidEra’s disruptive
Technology would be a perfect fit for Crosslink’s developing SaaS portfolio. Its management team
and disruptive Technology make it stand out, and we’re excited to be partnering with them.”

LucidEra’s prebuilt analytic solutions focus on addressing specific business visibility challenges,
such as the end-to-end lead-to-cash revenue generation cycle.

Designed for business people,
LucidEra delivers analytics as an on-demand service, thereby dramatically reducing the typical
implementation costs and complexity of on-premise approaches. The Technology needed to
access, combine, clean and present data is integrated behind the scenes in the LucidEra
Business Intelligence platform, allowing employees to focus on their jobs while getting the
answers and insights they need to drive revenue growth, gain predictability in their operations,
and improve overall sales performance.

"LucidEra is setting out to do for analytics what Salesforce.com has done for the CRM market,"
said Bob Lisbonne, general partner from Matrix Partners. "We are very excited about the
attention and momentum the company has received in a short time as customers begin to
achieve business visibility and predictability without the typical pains associated with traditional
on-premise Business Intelligence implementations. There is clearly a hunger for a new and better
approach to strategic business analytics, and LucidEra is leading the charge."

About LucidEra
LucidEra delivers focused analytic solutions built on the industry’s first complete on-demand
Business Intelligence platform. The company’s first prebuilt analytic solution provides sales and
finance executives with increased business visibility and predictability through end-to-end
revenue-cycle analysis – from the time an opportunity is forecast to the time a customer is billed.
Founded in 2005, LucidEra was named “company to watch in 2007,” by several editorial and
industry influencers. To try LucidEra, visit http://www.lucidera.com, or call 1-866-392-8008.

Submitted by nico on Thu, 2007-08-16 07:38.

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LucidEra Secures $15.6 Million in Series B Funding

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