|
WebTrends Dynamic Search recognized for customers’ dramatic successes leveraging automated paid search optimization solution PORTLAND, Ore., - WebTrends Inc., a market leader for web analytics and Marketing Performance Management solutions, has been selected as a finalist in the "Best New Product or Service" category for the 2007 American Business Awards. WebTrends earned finalist honors for WebTrends Dynamic Search™, which automatically optimizes paid search campaigns by determining the best-performing combinations of search networks, keywords, positions, creative and landing pages, and dynamically adjusting advertising spend across the major search networks, including Google, Yahoo, MSN and Ask.com, to achieve the best return on campaign investment. |
|
Since its launch in December 2006, WebTrends has experienced strong global sales momentum for WebTrends Dynamic Search, particularly among retailers, advertising agencies and travel companies, which are among the top paid search spenders. Early adopting customers such as ShopNBC, Clear Ink and Beauty & Hair have achieved tremendous improvements in paid search performance, while at the same time reducing internal management resources due to complete automation offered by the solution. |
|
"WebTrends Dynamic Search automatically improves results, eliminating the burden placed on marketers to manually analyze and optimize their advertising campaigns. Combined with the other industry-leading solutions that make up WebTrends Marketing Lab, our customers have achieved remarkable results for their marketing initiatives" said Greg Drew, CEO and president, WebTrends. "It's an honor to have The American Business Awards consistently recognize WebTrends, as it validates our commitment to providing marketers with the best solutions to prove and improve their results." |
More than 2,000 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. Members of the Awards' Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners this week from among Finalists. Finalists were chosen by business professionals nationwide during preliminary judging in April through early May.
"Being named a Finalist in The American Business Awards is an important achievement," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."
Stevie Award winners will be announced during the annual gala on Monday, June 11 at the Marriott Marquis Hotel in New York City. More than 700 executives from across the U.S.A. are expected to attend. The ceremony will be videocast on the Internet and broadcast on radio, and is hosted by Larry Wilmore of TV's THE DAILY SHOW with JON STEWART. Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.
About The Stevie Awards
Hailed as "the business world's own Oscars," Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
About WebTrends Inc.
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.
Accruent Named As Finalist In 2007 American Business AwardsSM
WebTrends Strengthens Nordic Presence through Acquisition of Webcontrol
Envision Named as Finalist in 2007 American Business Awards
Clarabridge Wins Stevie® Award in Fifth Annual American Business Awards
WebTrends Invites HBX Analytics Customers to Move to WebTrends Marketing Lab 2
WebTrends and SEMDirector Form Strategic Partnership to Optimize Large-Scale Search Advertising Campaigns
Sant Named as Finalist in American Business Awards for Best Customer Service Organization
Orion Telescopes & Binoculars Boosts Profits with WebTrends Dynamic Search
Fieldglass Wins International Stevie® Award in Fourth Annual International Business Awards
WebTrends Unveils First Online Visitor Intelligence Integration with Microsoft Dynamics CRM
Epicor Wins International Business Award
Cognos Wins International Stevie® Award for Best Product Development Team
WebTrends Unveils the Power to Measure Customer Engagement with Launch of WebTrends Marketing Lab 2
SAS Wins International Business Awards
WebTrends Named a Market Leader – Cited As Setting the Standard for Measuring Visitor Engagement
