eRewards(r) Uses Oracle to Deliver Targeted Online Market Research

Industry Leader Relies on Oracle(r) Database Infrastructure to Power Internal and External Systems, Achieves Significant Performance Improvements

REDWOOD SHORES, Calif. 20-AUG-2007 05:05 AM eRewards, Inc., the leading provider of online market research, relies on an Oracle(r) Database infrastructure to conduct online market research. With an opinion panel of more than three million members, eRewards uses a family of Oracle Database products as the foundation for its online transaction processing (OLTP) and Data Warehouse systems to achieve a positive member experience and fast, accurate results for clients.
As the industry's first "by-invitation-only" consumer opinion panel, eRewards uses Oracle Database 10g to power its program which rewards members for the time they spend answering online surveys that have been selected to match their interests, demographics, and life circumstances. Through this program, members earn e-Rewards currency, which can be redeemed for a variety of rewards including dining, entertainment, travel and retail rewards. To process its influx of data, eRewards depends on Oracle Database 10g, Oracle Real Application Clusters, Oracle Automatic Storage Management, Oracle Data Guard and Oracle Warehouse Builder 10g.

At the heart of eRewards' Web site is a powerful OLTP system supported by Oracle Database 10g and Oracle Real Application Clusters for online interaction with eRewards members. Complementing eRewards' OLTP systems is a multi-terabyte Data Warehouse also running on Oracle Database and Oracle Real Application Clusters. eRewards uses the flexibility of Oracle Data Guard, traditionally a disaster recovery feature, to keep its Data Warehouse up-to-date with the latest information captured by the OLTP system. The Data Warehouse is used to manage survey panels and provide valuable real-time analysis and reporting captured from member response data. Additionally, eRewards uses Oracle Warehouse Builder 10g to design, build and populate its Data Warehouse and Business Intelligence systems.

"We evaluated competitive offerings and nothing could match the combination of functionality, performance, manageability and the cost structure offered by Oracle," said Joel Davis, Senior Vice President of Technology, eRewards. "Near real-time synchronization of our Data Warehouse with our OLTP system enables eRewards to more effectively scale our environment to meet the needs of members, clients, and employees."