Applix Launches Platinum Support Program for Mission Critical Analytics Applications

Westborough, MA, August 29, 2007 Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today unveiled its new Platinum Support Program for customers who require the highest level of technical and maintenance support for their mission critical business analytics applications on the Applix platform.

Applix customers worldwide continue to discover the value that the Applix solution brings to managing their business performance, and apply Applix to a host of strategic solutions such as profitability analysis, optimization, trending, rolling forecasting, and initiative management. With Applix's Platinum Support Program, these customers, who are intent on leading in their markets, will receive focused attention with named account management and elevated levels of access to Applix support.

"As evidenced by increased demand for Applix by many of our largest customers with complex analytics needs and by top analyst survey ratings, Premier Customer Service continues to be of the highest priority at Applix," said Ed Gromann, vice president, Services and Alliances of Applix, Inc. "Today we're unwavering in our focus of meeting stringent customer needs by providing a single, streamlined business analytics platform capable of supporting departmental needs across the enterprise. Our work with the Global 2000 market leaders further affirms the quality of our service programs and verifies that Agile companies can reach farther, deploy easier, and react faster with Applix."

Applix Achieves Highest Customer Satisfaction
For the third straight year, Applix has achieved the highest customer satisfaction rating among all key vendors ranked in the BPM Partners' 2007 BPM Pulse Survey for ease of implementation, product speed and quality, ease of use, functionality and price/value. In addition, according to the OLAP Survey 6, Applix received the highest ratings among the Business Intelligence vendors in goal achievement, better business decisions, fastest implementation time, faster, more accurate reporting, reduced IT costs and median load/calculation time. For more information on these analyst reports, please visit http://www.applix.com/why_applix/analysts.asp.